Analytics articles

Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty




 


 

In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of mobile traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user experience by various means, such as AMP pages and a dedicated mobile index, comes across as a sound business move.

Intrusive Interstitials: Guidelines To Avoiding Google's Penalty

More than half of the 2 trillion searches Google processes each year come from mobile devices. Mobile devices have changed the way we approach search, ushering in new types of habits such as local search, voice search and more. These consumer habits have greatly affected the way search engine providers think about user search intent.

The post Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty appeared first on Smashing Magazine.

A Case Study: Is App Indexing For Google Worth The Effort?




 


 

Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.

A Case Study: Is App Indexing For Google Worth The Effort?

App indexing is one of the hottest topics in SEO right now, and in some sense for good reason. Google has only been indexing apps for everyone for a little more than two years, and with only 30% of apps being indexed there is huge potential for websites to draw additional search traffic to their apps.

The post A Case Study: Is App Indexing For Google Worth The Effort? appeared first on Smashing Magazine.

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