Business articles

Convincing Clients: How To Get Sign Off When It Matters




 


 

We have all been there. That dreaded moment when after weeks of work we have to present our progress to key stakeholders, and they mercilessly tear it apart. It feels inevitable, but usually, we can avoid these situations.

Wouldn’t life be so much easier if we didn’t need to get other people to buy-in to our work? Unfortunately, it doesn’t work that way, especially in digital. What we do involves so many different disciplines working together. We have to get the support of colleagues, stakeholders and management. But, achieving that can be painful, to say the least.

The post Convincing Clients: How To Get Sign Off When It Matters appeared first on Smashing Magazine.

The Ultimate Guide To E-Commerce Platforms




 


 

Did you know that bandwidth overage charges are (still) a problem and most users prefer not to rely on a developer? Well, I talked to 917 (real-life) users and created a guide to help others find the e-commerce software that suits them best.

The Ultimate Guide To E-Commerce Platforms

I completed this guide by searching for websites built with e-commerce software (you can verify by looking at the source code — certain code strings are unique to the software). Once I found a website, I (or one of my virtual assistants) would email the owner and ask if they’d recommend a particular software. Typically, they’d reply and I’d record their response in a spreadsheet (and personally thank them).

The post The Ultimate Guide To E-Commerce Platforms appeared first on Smashing Magazine.

A Case Study: Is App Indexing For Google Worth The Effort?




 


 

Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.

A Case Study: Is App Indexing For Google Worth The Effort?

App indexing is one of the hottest topics in SEO right now, and in some sense for good reason. Google has only been indexing apps for everyone for a little more than two years, and with only 30% of apps being indexed there is huge potential for websites to draw additional search traffic to their apps.

The post A Case Study: Is App Indexing For Google Worth The Effort? appeared first on Smashing Magazine.

Driving App Engagement With Personalization Techniques




 


 

Once upon a time, in the not-so-distant past, people considered websites to be a prime indication of how users’ attention was brief and unforgiving. Remember the dreaded bounce rate?

Driving App Engagement With Personalization Techniques

Remember the numerous times you worried that your content and graphics might not be 100% clear to users? That was nothing. Compared to mobile, engaging users on the web is a piece of cake.

The post Driving App Engagement With Personalization Techniques appeared first on Smashing Magazine.

Boosting Your Rates With Psychologically Validated Principles




 


 

It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While these things can compel users to take action, it is worth considering the psychological principles that influence users’ behavior.

How To Boost Your Conversion Rates With Psychologically Validated Principles

Unfortunately, few organizations try to understand what influences user action. Research by Eisenberg Holdings shows that for every $92 the average company spends attracting customers, a meager $1 is spent converting them. Real conversion optimization is rooted deeply in psychology.

The post Boosting Your Rates With Psychologically Validated Principles appeared first on Smashing Magazine.

Developers “Own” The Code, So Shouldn’t Designers “Own” The Experience?




 


 

We’ve all been there. You spent months gathering business requirements, working out complex user journeys, crafting precision interface elements and testing them on a representative sample of users, only to see a final product that bears little resemblance to the desired experience.

Developers Own The Code, So Shouldn’t Designers Own The Experience?

Maybe you should have been more forceful and insisted on an agile approach, despite your belief that the organization wasn’t ready? Perhaps you should have done a better job with your pattern portfolios, ensuring that the developers used your modular code library rather than creating five different variations of a carousel. Or, maybe you even should’ve sat next the the development team every day, making sure what you designed actually came to pass.

The post Developers “Own” The Code, So Shouldn’t Designers “Own” The Experience? appeared first on Smashing Magazine.

Keeping Your Business And Clients Safe With Digital Policies


  

Digital workers, especially web designers and developers, need to recognize that policy influences their products online much as it does offline. Whatever the scale of our enterprise — whether a large corporation, small digital agency, software company or personal venture — we must work within this system of legislated regulations (what we simply call “policies”) in order to maintain our compliance with the law.

Keeping Your Business And Clients Safe With Digital Policies

Our present regulatory environment is a world of rules we must navigate every day at the workplace, especially if we own a business. Why, then, should we expect the digital world in which we build websites and transact business to be any different? It isn’t — in fact, if anything, the regulatory environment on the web has grown more complex and codified in recent years, with new requirements arising quickly for accessibility, cookies, online privacy, the right to be forgotten, the exporting of personal citizenship information, and so on.

The post Keeping Your Business And Clients Safe With Digital Policies appeared first on Smashing Magazine.

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