Business articles

A Case Study: Is App Indexing For Google Worth The Effort?




 


 

Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.

A Case Study: Is App Indexing For Google Worth The Effort?

App indexing is one of the hottest topics in SEO right now, and in some sense for good reason. Google has only been indexing apps for everyone for a little more than two years, and with only 30% of apps being indexed there is huge potential for websites to draw additional search traffic to their apps.

The post A Case Study: Is App Indexing For Google Worth The Effort? appeared first on Smashing Magazine.

Driving App Engagement With Personalization Techniques




 


 

Once upon a time, in the not-so-distant past, people considered websites to be a prime indication of how users’ attention was brief and unforgiving. Remember the dreaded bounce rate?

Driving App Engagement With Personalization Techniques

Remember the numerous times you worried that your content and graphics might not be 100% clear to users? That was nothing. Compared to mobile, engaging users on the web is a piece of cake.

The post Driving App Engagement With Personalization Techniques appeared first on Smashing Magazine.

Boosting Your Rates With Psychologically Validated Principles




 


 

It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While these things can compel users to take action, it is worth considering the psychological principles that influence users’ behavior.

How To Boost Your Conversion Rates With Psychologically Validated Principles

Unfortunately, few organizations try to understand what influences user action. Research by Eisenberg Holdings shows that for every $92 the average company spends attracting customers, a meager $1 is spent converting them. Real conversion optimization is rooted deeply in psychology.

The post Boosting Your Rates With Psychologically Validated Principles appeared first on Smashing Magazine.

Developers “Own” The Code, So Shouldn’t Designers “Own” The Experience?




 


 

We’ve all been there. You spent months gathering business requirements, working out complex user journeys, crafting precision interface elements and testing them on a representative sample of users, only to see a final product that bears little resemblance to the desired experience.

Developers Own The Code, So Shouldn’t Designers Own The Experience?

Maybe you should have been more forceful and insisted on an agile approach, despite your belief that the organization wasn’t ready? Perhaps you should have done a better job with your pattern portfolios, ensuring that the developers used your modular code library rather than creating five different variations of a carousel. Or, maybe you even should’ve sat next the the development team every day, making sure what you designed actually came to pass.

The post Developers “Own” The Code, So Shouldn’t Designers “Own” The Experience? appeared first on Smashing Magazine.

Keeping Your Business And Clients Safe With Digital Policies


  

Digital workers, especially web designers and developers, need to recognize that policy influences their products online much as it does offline. Whatever the scale of our enterprise — whether a large corporation, small digital agency, software company or personal venture — we must work within this system of legislated regulations (what we simply call “policies”) in order to maintain our compliance with the law.

Keeping Your Business And Clients Safe With Digital Policies

Our present regulatory environment is a world of rules we must navigate every day at the workplace, especially if we own a business. Why, then, should we expect the digital world in which we build websites and transact business to be any different? It isn’t — in fact, if anything, the regulatory environment on the web has grown more complex and codified in recent years, with new requirements arising quickly for accessibility, cookies, online privacy, the right to be forgotten, the exporting of personal citizenship information, and so on.

The post Keeping Your Business And Clients Safe With Digital Policies appeared first on Smashing Magazine.

How We Started Releasing Features Twice As Fast (Case Study)


  

When businesses rely on your app for their day-to-day work, you have to be agile enough to quickly address their needs. If you don’t, others definitely will. In the unforgiving world of SaaS, delaying a critical feature (or rushing a bug-ridden piece of code) will mean losing clients. A solid agile workflow can make all the difference.

How We Started Releasing Features Twice As Fast: A Case Study

We’re the team behind Active Collab, a project-management app with an ever-growing set of features and a sizeable user base. This means that even the smallest change in functionality will affect a large number of people. Therefore, the development process needs to run smoothly and up to a standard, with delays reduced to a bare minimum.

The post How We Started Releasing Features Twice As Fast (Case Study) appeared first on Smashing Magazine.

Working Remotely Around The World: Workspaces To Explore


  

If you’re a footloose creative soul searching for a more affordable and friendly space than a typical rented or home office, coworking could work for you.

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Coworking spaces are popping up in cities all around the world. They allow freelancers, small business owners and independent workers to rent a working area that is shared with others. The setup is usually more casual than the fixed rental agreement you would get in a dedicated office space.

The post Working Remotely Around The World: Workspaces To Explore appeared first on Smashing Magazine.

How To Offer More Personal Customer Support Through Effective Automation


  

Robots are great for cleaning the floor and are perfect for exploring the moon. They’re just not that great at customer support. The last thing your customers want is another “We received your message” email or “Thank you for holding” recording. Robots only succeed in making customers feel like another number, a dubious accomplishment for your team. They’re the opposite of the personal touch that effective support is supposed to be all about.

How To Offer More Personal Customer Support Through Effective Automation

It’s not that robots are useless. They’re great at repetitive tasks, perfect for finding data and remembering anything you’ve ever written down. As sidekicks, robots can help offer more personalized support, doing the tedious parts of support so that you can focus on actually solving problems. You just have to give them the right job. Here’s how to find the perfect job for your robots, so that you can automate support and offer more personalized, hands-on support at the same time.

The post How To Offer More Personal Customer Support Through Effective Automation appeared first on Smashing Magazine.

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