WPMU DEV is a complete WordPress toolkit built by developers for developers. In the early days we just built plugins that we needed and thought, “hey, someone else might need this too”. 15 years later WPMU DEV plugins are installed on +2,000,000 WordPr…Read More
Using this approach, we were able to create an incredibly fast and light web application that is also less work to maintain over time. The average page load on MeetSpace has just 1 uncached request and is 2 KB to download, and the page is ready within 200 milliseconds. Let’s take a look at what went into this decision and how we achieved these results.
Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to unde…
As we look deep into 2017, one of the questions on every web developer’s mind ought to be, “What trend will define the web in 2017?” Just three years ago, we were talking about the “Year of Responsive Web Design”, and we’ve all seen how the stakes were raised when Google announced Mobilegeddon (21 April 2015) and started to boost the rankings of mobile-friendly websites in mobile search results.
Today, as our findings indicate, responsive web design is the norm, with 7 out of 10 mobile-optimized websites being responsive, up from 5 last year, which begs the questions: What’s next? Where is it all heading? We solved the screen-size issue and had a great run for a few years — now what?
The post Building For Mobile: RWD, PWA, AMP Or Instant Articles? appeared first on Smashing Magazine.
For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value.
Adopting technology and embracing a digital presence through platforms and initiatives, the luxury industry today is tackling the challenge of designing an unparalleled user experience (UX) online. In this article, we’ll present a case study and share observations on the peculiarities of the UX design of a luxury lifestyle service platform and its mobile apps.
The post The Realities Of User Experience Design Within The Luxury Industry appeared first on Smashing Magazine.
Editor’s Note: When it comes to elections, we are each given a choice in how to express our opinions and beliefs. Some designers and developers use their skills to further articulate their choice in one person. Here’s a glimpse into how Topple Trump!, an interactive responsive quiz game, was designed and built — combined with some valuable lessons learned along the way. This article is about techniques and strategies, so please avoid political flame in the comments.
Creating an online quiz that is simple to use, looks great and is really fun to play is one thing. Basing it on Donald Trump’s polarizing presidential campaign is another.
The brainchild of Parallax director and developer Andy Fitch, Topple Trump! has gone on to win numerous awards. But it was a real team effort that brought the game to life. Here’s a glimpse into precisely how that happened, touching on the development process, design considerations and some valuable lessons learned along the way.
The post Building “Topple Trump”, An Interactive Web-Based Quiz Game (Case Study) appeared first on Smashing Magazine.
When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.
We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I’ll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.
The post Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree appeared first on Smashing Magazine.
The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels.
I remember the dilemma while writing specifications: there were some older corporate identity manuals and some static UI style guides. Then, you’d look at newer web projects and none of them reflected the guidelines. So, what was I to do? Strictly obey the guidelines and produce something that looks outdated, or adapt to modern channels and risking a user experience that diverged from existing customer touch points?
The post Transforming Lufthansa’s Brand Strategy: From The Online To Interactive Age, A Case Study appeared first on Smashing Magazine.
There’s no shortage of boosterism or excitement about the fledgling service worker API, now shipping in some popular browsers. There are cookbooks and blog posts, code snippets and tools. But I find that when I want to learn a new web concept thoroughly, rolling up my proverbial sleeves, diving in and building something from scratch is often ideal.
The bumps and bruises, gotchas and bugs I ran into this time have benefits: Now I understand service workers a lot better, and with any luck I can help you avoid some of the headaches I encountered when working with the new API.
Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with.
Everything was rebuilt from the ground up: hardware, features, back-end APIs, front end, and UX and design. It was a rollercoaster ride like no other, but we have prevailed and built what I believe to be one of the best airline-booking experiences on the web. Yes, humble, I know!
The post Lessons Learned In Big App Development, A Hawaiian Airlines Case Study appeared first on Smashing Magazine.