Communication articles

Convincing Clients: How To Get Sign Off When It Matters




 


 

We have all been there. That dreaded moment when after weeks of work we have to present our progress to key stakeholders, and they mercilessly tear it apart. It feels inevitable, but usually, we can avoid these situations.

Wouldn’t life be so much easier if we didn’t need to get other people to buy-in to our work? Unfortunately, it doesn’t work that way, especially in digital. What we do involves so many different disciplines working together. We have to get the support of colleagues, stakeholders and management. But, achieving that can be painful, to say the least.

The post Convincing Clients: How To Get Sign Off When It Matters appeared first on Smashing Magazine.

Conversational Design Essentials: Tips For Building A Chatbot




 


 

Human interactions are incredibly fascinating if you take a close look at them — the social awkwardness, the communication styles, the way knowledge is transferred, the way stories are told and trust is built. But what happens when a machine evokes the same response?

Conversational Design Essentials: Tips For Building A Chatbot

Conversational interfaces have become the new hotness in UX design. Google is about to release a new virtual assistant chatbot; Facebook has already launched the updated Messenger platform with chatbots; and Microsoft went as far as to claim that the operating system of the future isn’t Windows, but “conversation as a platform.”

The post Conversational Design Essentials: Tips For Building A Chatbot appeared first on Smashing Magazine.

Does Conversation Hurt Or Help The Chatbot UX?




 


 

Chatbot fever has infected Silicon Valley. The leaders of virtually every tech giant — including Facebook, Google, Amazon and Apple — proclaim chatbots as the new websites, and messaging platforms as the new browsers.

Does Conversation Hurt Or Help The Chatbot UX?

“You should message a business just the way you would message a friend,” declared Mark Zuckerberg when he launched the Facebook Messenger Platform for bots. He and the rest of the tech world are convinced that conversation is the future of business.

The post Does Conversation Hurt Or Help The Chatbot UX? appeared first on Smashing Magazine.

Developers “Own” The Code, So Shouldn’t Designers “Own” The Experience?




 


 

We’ve all been there. You spent months gathering business requirements, working out complex user journeys, crafting precision interface elements and testing them on a representative sample of users, only to see a final product that bears little resemblance to the desired experience.

Developers Own The Code, So Shouldn’t Designers Own The Experience?

Maybe you should have been more forceful and insisted on an agile approach, despite your belief that the organization wasn’t ready? Perhaps you should have done a better job with your pattern portfolios, ensuring that the developers used your modular code library rather than creating five different variations of a carousel. Or, maybe you even should’ve sat next the the development team every day, making sure what you designed actually came to pass.

The post Developers “Own” The Code, So Shouldn’t Designers “Own” The Experience? appeared first on Smashing Magazine.

How To Take Charge Of A UX Kickoff Meeting


  

I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading.

How To Take Charge Of A UX Kickoff Meeting

They would fight to get their good ideas out the door but end up on defence all the time when their clients came back screaming with arguments based on whim and vapor. The agency just couldn’t figure out how to establish itself as the UX leader of its projects, despite being hired to play exactly that role. I’m not even sure they recognized what it meant to lead.

The post How To Take Charge Of A UX Kickoff Meeting appeared first on Smashing Magazine.

Lessons Learned From A First-Time Appreneur


  

There are over two million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take time and hard work to launch and persistence to maintain, grow and avoid the app graveyard. While we typically hear about overnight success stories, this article explores the more typical experience of an appreneur, or app entrepreneur.

I spoke with one such appreneur, Amit Murumkar, about his journey with Canvsly over the past three and a half years. Canvsly helps parents capture and store their children’s artwork for posterity (and avoid the piles of paper!).

The post Lessons Learned From A First-Time Appreneur appeared first on Smashing Magazine.

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”


  

Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out. He then asks every fifth customer who checks out to complete a brief survey. Maxwell is engaging in intercepts as part of his recruitment of research participants.

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

We often want information on what users and potential users of our designs think and how they behave in the context of where they will use our design. For example, if you are designing a new interface for an ATM, you would benefit from understanding how current users engage with ATMs in the context of spaces where ATMs are located. Intercepts allow you to engage users in a variety of settings to collect data to inform your design. It sounds simple, but there is a right way to ask people to stop and participate in a study. This article shares a method to design and carry out effective intercepts as part of your user research.

The post The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?” appeared first on Smashing Magazine.

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