Conversion articles

Boosting Your Rates With Psychologically Validated Principles




 


 

It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While these things can compel users to take action, it is worth considering the psychological principles that influence users’ behavior.

How To Boost Your Conversion Rates With Psychologically Validated Principles

Unfortunately, few organizations try to understand what influences user action. Research by Eisenberg Holdings shows that for every $92 the average company spends attracting customers, a meager $1 is spent converting them. Real conversion optimization is rooted deeply in psychology.

The post Boosting Your Rates With Psychologically Validated Principles appeared first on Smashing Magazine.

Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree


  

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.

Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree

We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I’ll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.

The post Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree appeared first on Smashing Magazine.

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