Copywriting articles

Getting Practical With Microcopy




 


 

The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a multidisciplinary approach.

Getting Practical With Microcopy

At best, it’s about finding a balance between UX, UI and interaction design, usability, accessibility, web performance (front end, back end, networking), service design and content strategy (i.e. writing copy).

The post Getting Practical With Microcopy appeared first on Smashing Magazine.

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