Marketing

What Is Keyword Grouping and How Can It Help Your Business?

When it comes to Search Engine Optimization (SEO), it’s tempting to focus on a single keyword and attempt to rank very well for it. While this seems like a sound strategy, it causes you to miss out on bigger opportunities to improve your rankings. ‘Keyword grouping’ helps you take advantage of those opportunities. In this […]

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What is Quality Content and How Do You Know if You’re Hitting the Mark?

The angel on your right shoulder says that quality content is about being creative and compelling, writing copy you can stand behind and that the world’s finest authors would be proud of. The devil on your left shoulder scoffs at that – quality is all about the numbers and beating the competition, nothing more. Both […]

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Domain Authority: What It Is, Why You Need It, and How to Build It

When it comes to Search Engine Optimization (SEO), it can be difficult to know how well your site is ranking and how it measures up against similar sites. ‘Domain Authority’ (DA) is an SEO metric you can use to understand how your site is doing on Search Engine Results Pages (SERPs), and how it compares […]

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What Is Search Intent and How Should It Factor Into Your SEO Efforts?

For many site owners, improving Search Engine Optimization (SEO) is something to continually strive for. Finding new ways to boost optimization can give your site the extra push it needs to gain additional visibility. ‘Search intent’ is one SEO factor you may not yet be considering. In this article, we’ll discuss what search intent is […]

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Personas: What They Are, How to Make Them, and How to Use Them in Marketing

One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent this problem. In this […]

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Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post

Writing is, at its core, communication. If you are unable to communicate your point to your audience, you fail. Regardless of how well-thought out your argument is, how large your vocabulary, or how salient of a point you’re making…if people have no idea what you’re talking about, it’s all for nothing. Luckily, we can quantify that […]

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