Marketing

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Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree


  

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.

Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree

We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I’ll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.

The post Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree appeared first on Smashing Magazine.


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Disable Open Sans Google Font on Frontend

Working on the 2020 theme for my book, WordPress Themes In Depth, I noticed that WordPress was including a stylesheet from the Google API. Closer examination revealed that the styles were adding the Open Sans font via Google Fonts. The font itself is great, but I could not figure out where/how/why it was being added […]


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Blackhole for Bad Bots

I converted my Blackhole Spider Trap into a FREE WordPress plugin. It’s fun, easy, and a great way to protect your site against rogue bots. Grab it at the WP Plugin Directory.
Direct link to article | View post at DigWP.com


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Improving Reviews And Testimonials Using Science-Based Design


  

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be difficult.

Improving Reviews And Testimonials Using Science-Based Design

Here’s what I like to do: Find data! I like to find smart researchers who are in the lab studying the topic, interview them about their work, and then tell you all about it. Using the magic of science to improve how we solicit customers for feedback, testimonials or reviews can be a saving grace to those who would like to share happy customer reviews and remedy any lackluster experiences — in the best way possible, in fact: without sacrificing good UX or losing valuable customers.

The post Improving Reviews And Testimonials Using Science-Based Design appeared first on Smashing Magazine.


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How to Include Styles in Child Themes

This DigWP tutorial explains the “new” way to include parent stylesheets in Child Themes. I put the word “new” in quotes because the technique actually has been around for years, but there are many developers and designers who still use the old @import way of adding parent styles. This tutorial is for people who may […]


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Digging Into WordPress Version 4.4

New version of Digging Into WordPress now available! The update is current with WordPress version 4.4, and is a FREE download for everyone who owns the book.
Direct link to article | View post at DigWP.com


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Tips to Keep WordPress Secure

With each passing day, strong security becomes more important. This article explains some ways to keep WordPress secure while improving the overall security of your WordPress-powered site. Most of the tips provided here are practice-based security steps that require no plugins or hacks. The idea here is that you don’t need to make changes to […]