Google Ads’ Report Editor tool has rolled out the ability to compare performance for two different time periods.The post Google Ads Report Editor Now Supports Time Period Comparison by @MattGSouthern appeared first on Search Engine Journal.Read More
Google is letting advertisers add an additional headline and description to text ads.The post Google Lets Advertisers Add a Third Headline to Text Ads by @MattGSouthern appeared first on Search Engine Journal.
Bing Ads has two new advanced bidding strategies, one of which is the most user-requested feature so far this year.The post Bing Ads Rolls Out Advanced Bidding Strategies: Target CPA & Maximize Conversions by @MattGSouthern appeared first on Searc…
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google AdsThe post Amazon PPC Challenges Google Ads by @martinibuster appeared first on Search Engine Journal.
Bing Ads advertisers can now add a new type of annotation which lets searchers know that a site is secured.The post Bing Ads Can Now Have Security Badge Annotations by @MattGSouthern appeared first on Search Engine Journal.
Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads.The post Google Ads Introduces New Campaign Type for Hotels by @MattGSouthern appeared first on Search Engine Journal.
Google introduced a new way to evaluate mobile page speed, with a report that grades pages on a 10-point scale.The post Google Introduces the “Mobile Speed Score,” Grading Pages on a 10-point Scale by @MattGSouthern appeared first on Search Engine Jour…
Google has added a new feature to paid search results that was previously displayed only in organic search snippets.The post Google Adds “People Also Search For” Box to Paid Search Results by @MattGSouthern appeared first on Search Engine Journal.
Google is introducing a new ad product that uses machine learning to adapt to users’ queries.The post Google Introduces Responsive Search Ads Which Adapt to Users’ Queries by @MattGSouthern appeared first on Search Engine Journal.
Learn the fundamental components of paid search advertising. Download SEJ’s PPC 101 guide now.The post PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker appeared first on Search Engine Journal.