Personalization articles

Driving App Engagement With Personalization Techniques




 


 

Once upon a time, in the not-so-distant past, people considered websites to be a prime indication of how users’ attention was brief and unforgiving. Remember the dreaded bounce rate?

Driving App Engagement With Personalization Techniques

Remember the numerous times you worried that your content and graphics might not be 100% clear to users? That was nothing. Compared to mobile, engaging users on the web is a piece of cake.

The post Driving App Engagement With Personalization Techniques appeared first on Smashing Magazine.

Privacy Guidelines For Designing Personalization


  

For interaction designers, it’s becoming common to encounter privacy concerns as part of the design process. Rich online experiences often require the personalization of services, involving the use of people’s information.

Privacy For Personalization

Because gathering information to personalize a customer experience can interfere with the overall experience — with negative consequences for the business — how do we navigate this increasingly difficult territory? What are the guidelines to follow when using data to personalize digital experiences, and how can organizations help people feel comfortable with personalization services that research clearly shows people want?

The post Privacy Guidelines For Designing Personalization appeared first on Smashing Magazine.

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