Privacy articles

Privacy Guidelines For Designing Personalization


  

For interaction designers, it’s becoming common to encounter privacy concerns as part of the design process. Rich online experiences often require the personalization of services, involving the use of people’s information.

Privacy For Personalization

Because gathering information to personalize a customer experience can interfere with the overall experience — with negative consequences for the business — how do we navigate this increasingly difficult territory? What are the guidelines to follow when using data to personalize digital experiences, and how can organizations help people feel comfortable with personalization services that research clearly shows people want?

The post Privacy Guidelines For Designing Personalization appeared first on Smashing Magazine.

Legal Guidelines For The Use Of Location Data On The Web


  

Location-based services are growing in popularity every day, and beacon-based services are tipped to be the advertising goldmine of 2016. You may already be using location data and beacons to enhance your users’ experience with your websites, apps and wearables. However, the use of location data is not without limits.

A simple opt-in screen

Developers must become aware of international privacy laws, as well as industry codes of self-regulation, that govern its usage. Following laws and codes, while also adhering to best practice principles through frameworks such as privacy by design (PbD), will ensure public trust in your app as well as in your services as a developer.

The post Legal Guidelines For The Use Of Location Data On The Web appeared first on Smashing Magazine.

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