social media marketing

An Emoji Guide for Marketers: Using Emoji Professionally

Pop quiz. What is this: 😂 A) An emoji crying tears of joy. B) A picture that’s worth 1,000 words. C) An Oxford Dictionary word of the year. Answer: All of the above. Emojis have been around since the late 90s when they first showed up on Japanese phones. Fast forward to the 21st century. […]

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The Best Time to Post on Instagram

Over the past decade or so, social media platforms have become key marketing tools. However, simply sending out periodic content isn’t enough. Determining when to post is key for reaching the highest number of potential readers or customers. As a mobile-centric platform catering largely to young adults, Instagram provides a unique opportunity to engage with […]

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The Best Time to Post on Facebook

As the most popular social media platform in the world, Facebook is an important marketing tool for reaching new customers and clients. What’s more, knowing the best time to post on Facebook can give you an edge over your competition. In this article, we’ll discuss Facebook’s potential as a marking tool. Then we’ll cover several […]

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