Strategy articles

How We Started Releasing Features Twice As Fast (Case Study)


  

When businesses rely on your app for their day-to-day work, you have to be agile enough to quickly address their needs. If you don’t, others definitely will. In the unforgiving world of SaaS, delaying a critical feature (or rushing a bug-ridden piece of code) will mean losing clients. A solid agile workflow can make all the difference.

How We Started Releasing Features Twice As Fast: A Case Study

We’re the team behind Active Collab, a project-management app with an ever-growing set of features and a sizeable user base. This means that even the smallest change in functionality will affect a large number of people. Therefore, the development process needs to run smoothly and up to a standard, with delays reduced to a bare minimum.

The post How We Started Releasing Features Twice As Fast (Case Study) appeared first on Smashing Magazine.

How To Roll Out New Features Without Hurting Loyal Users


  

“Be agile; release early; release often.” We know the drill. But is it strategically wise to keep rolling out features often? Especially once a product you’re building reaches a certain size, you probably don’t want to risk the integrity of your application with every new minor release.

The UI Stack

The worst thing that can happen to your product is that loyal users, customers who have been using that one little feature consistently over the years, suddenly aren’t able to use it in the same convenient way. The change might empower users more, but the experience becomes less straightforward.

The post How To Roll Out New Features Without Hurting Loyal Users appeared first on Smashing Magazine.

Transforming Lufthansa’s Brand Strategy: From The Online To Interactive Age, A Case Study


  

The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels.

Transforming Lufthansa’s Brand Implementation Strategy: From The Online To Interactive Age, A Case Study

I remember the dilemma while writing specifications: there were some older corporate identity manuals and some static UI style guides. Then, you’d look at newer web projects and none of them reflected the guidelines. So, what was I to do? Strictly obey the guidelines and produce something that looks outdated, or adapt to modern channels and risking a user experience that diverged from existing customer touch points?

The post Transforming Lufthansa’s Brand Strategy: From The Online To Interactive Age, A Case Study appeared first on Smashing Magazine.

Lessons Learned After Shutting My Startup, Following A Six-Year Struggle


  

On 12 January 2015, Getwear, an integrated custom jeans company, processed its last order. After that, the company shut down. Despite coming up with a unique custom production process and outstanding jeans, we didn’t achieve much success. Several months — and a lot of discussion and dissection — later, I figured out why.

Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

It all started back in 2009, when I was finishing my marketing studies in Italy. I read a well-known article by Tim O’Reilly, “What Is Web 2.0,” and was stunned by an idea of bringing the concept to the world of “real” objects, through mass customization. Enabling users to make their own products should have transferred the power to make design decisions from the hands of the few to the hands of the people — or so I thought.

The post Lessons Learned After Shutting My Startup, Following A Six-Year Struggle appeared first on Smashing Magazine.

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