User Research articles

World Wide Web, Not Wealthy Western Web (Part 1)




 


 

“There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy,” said Shakespeare’s Hamlet, in the famous scene in which Hamlet teaches Horatio to be a web designer.

World Wide Web, Not Wealthy Western Web (Part 1)

Horatio, as every schoolchild knows, is a designer from Berlin (or sometimes London or Silicon Valley) who has a top-of-the-line MacBook, the latest iPhone and an unlimited data plan over the fastest, most reliable network. But, as Hamlet points out to him, this is not the experience of most of the world’s web visitors.

The post World Wide Web, Not Wealthy Western Web (Part 1) appeared first on Smashing Magazine.

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”


  

Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out. He then asks every fifth customer who checks out to complete a brief survey. Maxwell is engaging in intercepts as part of his recruitment of research participants.

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

We often want information on what users and potential users of our designs think and how they behave in the context of where they will use our design. For example, if you are designing a new interface for an ATM, you would benefit from understanding how current users engage with ATMs in the context of spaces where ATMs are located. Intercepts allow you to engage users in a variety of settings to collect data to inform your design. It sounds simple, but there is a right way to ask people to stop and participate in a study. This article shares a method to design and carry out effective intercepts as part of your user research.

The post The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?” appeared first on Smashing Magazine.

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